You have heard the term SEO (search engine optimization) and you know that it is important. So now perhaps you are wondering how to build your content in the best possible way to improve your Google rank. There are many tips and information around the net regarding this topic. Here we will try to systematize them and create a guide for all new webmasters and bloggers.
Since
search engines do not publish their algorithms, the information on how a
site gets ranking comes from studying, experimenting, experience, and
several other sources. It is known that there are few "accepted" truths
about ranking. Presumably ranking is determined by hundreds, if not
thousands of internal (onsite) and external (offsite) factors.
Onsite factors:
The
most important thing is your content. You will have to create high
quality and unique articles, which are relevant to your website topic.
But keep in mind that the meta data, which search engines use, is the
key of people finding your website. So, create content with the user in
mind and make sure the focus of each page or article is on the keywords
and phrases that you have decided to target. (For example, if you want
to be associated with such phrases as "cleanly", create posts with
pictures that are related to this topic.
Offsite factors
The
"spiders" of search engines are constantly crawling around the web to
index information and understand its purpose. So, the more Google sees
your website, referred to relevant content on other sites, the more it
will benefit your ranking. Try to place your website links on many
places.
How you should choose your keywords?
The choice of words is both art and science.
The
art is going to people heads and trying to predict what they will write
in the search box to find your website. Think as yourself. With which
phrases you will find your articles?
The
science is the selection of those search phrases that will bring the
highest quality traffic. Google Adwords offers free keyword tool that
can help you get started.
What is the misconception about SEO?
Often
people are trying to focus too much on ranking keywords and not enough
on the results. Highest rank will not actually mean anything, if
visitors do not click on the result. For more information about common SEO mistakes check this article.
Final thoughts
Don’t
use too much keywords, because it can backfire. Use 1 keyword on every
100 words. Also when you are trying to create back links to your
website, do it only in quality places. Often posting your articles in
blog directories doesn’t bring much success, since apparently Google
lost its trust in them. Your main focus should be on your content and
keywords. Advertisements can be a great way to promote your website
too.
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